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Artists: 3 Critical Tips for Setting Up a Tour on GigFunder
We’ve been getting a lot of great questions from artists about how to best create a tour on GigFunder. We tried to make setting up a tour on GigFunder as intuitive as possible, but there are a couple important things to consider for launching a successful tour:
- Your first available date to tour (fan-driven tours only). Fans will only be able to create campaigns until 60-days, or 2-months, prior to your first tour date. For example, if your tour launches on May 8th and your first tour date is July 8th, fans will have one day to create campaigns. Fans will have 30-days to fund those campaigns. If your tour launches on May 8th and your first tour date is August 8th, fans will have 30-days (until June 8th) to create campaigns.
- Pledge Awards must increase in value with the pledge amounts. This is a PayPal requirement. They don’t want to support a ‘donation’ system, so the value of the tickets must increase with the awards. For example, you couldn’t offer one ticket to the show for $15 and also one ticket for $25. You’d have to throw in another ticket or album or something for the higher pledge award.
- Successful tours will be the ones with the most creative pledge awards and campaign videos. You don’t have to do a video, but, if you have the time, creating a video gives fans a new way to interact with you, provides legitimacy to your tour, and has been shown on Kickstarter to be a primary contributor of success. Cool & creative pledge awards are also a great way to get more pledges. Some of you have had some really cool ones so far. I’m excited to see what you come up with!
Hopefully this helps you create a tour that excites your fans. GigFunder is here to help get you on the road sooner and to help fans bring their favorite artists to cities they usually miss. Thanks for being a part of the revolution.